Background —

Team Member(s): Laney Dang & Fara Yan. Our goal was to create a fresh and modern look that would resonate with their target audience of young, ambitious women/femme aligned talent. To achieve this, I used a bold color palette of bright greens and purples, paired with clean typography and playful illustrations.

I, along with others, designed eye-catching email marketing campaigns that grabbed the attention of their 16K+ followers and drove engagement. I also created impactful ads for their social media platforms that helped to increase their visibility and attract new members to their community.

Finally, I reimagined their web experience, creating a user-friendly interface that highlighted the benefits of joining Gen She and made it easy for visitors to sign up and get involved.

Overall, my work with Gen She helped to elevate their brand and amplify their message, empowering women to reach new heights in entrepreneurship and leadership.