Curry J. Hackett's headshot. He's an attractive Black American man with thick locs, wearing an light jacket over a patterned shirt.

Background —

Frui Drinks, is a mock fruit beverage company that specializes in delicious, refreshing drinks made from only the freshest fruits. What sets Frui apart from other beverage companies is their playful and vibrant branding. The use of bright colors and cute fruit mascot icons is sure to put a smile on your face and make you feel good about choosing a healthy beverage option.
Summer 2021 → For Fun
Updated Feb 2024

The Process

My approach involved using a combination of bold colors and whimsical illustrations of fruit mascots to create a visually engaging brand that would appeal to a wide range of audiences. I also incorporated playful typography and iconography to create a fun and playful look and feel.
🍇 🍈 🍉 🍊 🍋 🍌 🍍 🥭 🍎 🍏 - Fruity
SEE IT HERE
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